Well, Apple has projected the premiere of various famous films in a year. The reason behind these premiers is that Apple got very successful in the premiere of ‘Greyhound.’
But the strategy of adding it to the Netflix and the launching ‘Mulán,’ thus it is rental by Disney Plus. Now the question arises that is this the end of traditional cinema?
Well, this year, the whole world is fighting against this severe Pandemic. As this Coronavirus pandemic are increasing rapidly and this brings change to the distribution model of traditional cinema. And this pandemic outbreak is working as a trigger for what the Streaming Wars ecosystem had already commenced.
The films go straight to the video on request or, in the high-grades cases, it goes to the theaters. The request are performed soon after the exhibition.
In a short period, everything has changed drastically. In April, after a short amount of premiere because of the COVID-19, the Universal declared that Trolls World Tour would go straight to rent on demand.
Well, everyone thinks that Mulan is something that has tradition, family, and a full package of entertainment for children. At that time, it was considered that Trolls’ solution was able to absorb a movie like Mulan. Everybody thinks that this movie could hook sales, all thanks to entertaining children in full check.
Disney declared that Mulan, with accounts of more than 200 million dollars, would be released for rent on Disney Plus in all the nations. It will start on September 4 at a price of $ 30.
Not only this, but the Disney Plus accounts on their bet with Mulan are also modified.
All this happened, because in China, this film will be released in theaters; they can continue to accumulate a notable sum for this population.
Thus, Netflix and Apple TV Plus have commenced their plans to publish high-budget movies frequently. We all know what loss of quality can mean when viewing it on television at home rather than in theaters.
However, the passage of Mulan has had a much greater effect than others; there have been other players, like Apple TV + or Universal itself. They are also proposing to mark this transition in trend frequently.
Change of strategy after ‘Greyhound’
The change in strategy of Apple TV Plus after ‘Greyhound,’ and now Apple and it’s streaming assistance like Apple TV Plus.
They said that the purchase of the titles for the broadcast of Greyhound is the latest drama starring Tom Hanks, which jumped the cinemas.
But, Apple agrees with Sony to hold the film for 70 million dollars on a budget of nearby 50 after the production company viewed its world premiere in cinema was very complicated.
Nevertheless, Greyhound became a great success on the tech giant Apple, with a message that as per the company sources. They did not give detailed data and made an announcement. Which has a mark in similar ways; if it gets released in theaters, it will become a great success until the date.
The most important point for Apple despite the deal with Greyhound is that 30% of the users of Apple TV + who seen the tape were new registrations.
But this point is quite severe for Apple’s service as it started last fall with a small but fantastic selection of content. But, now it has to start discovering its ways to get off the ground.
Apple has already signed huge contracts to release a big-name movie every month. And, thus Apple had provided a one-year subscription to those who buy a new Apple device at the least price. This implies that it is very challenging to know about it. Apple has more than 33 million users as per the reports, well all it says that Apple has to work hard to hook in the next few months.
Aside from all this, Greyhound’s success seems to have turned parts of Apple TV Plus’ policy. Thus, the internal sources reported to Variety. The approach of the premiering high-production series was still there. Still, they started the door to the purchase for an exclusive presentation of great films taking benefit of the severe Pandemic of coronavirus.
Well, in the Cannes administration market, Apple bid over Warner Bros, to get the rights to Emancipation. Will Smith’s next film is directed by Antoine Fuqua, is also in the list, and it conveys the drama of a colonial slave. The price for the tape for the Apple platform was 120 million, which is not cheap at all.
Moreover, Apple has an agreement with Scorsese to also share, albeit with a shortened passage via cinemas. Well, his next film, Killers of the Flower Moon, will also follow this strategy. Thus it states that the movies that are to be shown in cinemas now have their home streaming.
With investing like Emancipation, Apple appears to be pursuing something that relates to Amazon’s roadmap with Prime Video. Apple wants to invest in smaller auteur films that could win Golden Globes and Oscars and will create publicity for the platform.
The tech giant Apple has an agreement with A24, the studio behind the Oscar-winning Moonlight, to create a list of films for the service.
The premiere of each week on its streaming platform
Apple put a change in streaming strategy. Thus they will have a premiere each week. And this change in policy for Apple TV Plus also coincides with that of Netflix.
The content director, Ted Sarandos, confirmed in the last call from stockholders that they had the goal of publishing “at least one appropriate movie every two weeks.”
The strategy was started with The Old Guard, with Charlize Theron, and maintain for the time with Project Power with Jamie Foxx.
Thus, two more action films whose primary interest is the signing of appropriate actors and who can create noise.
Now the question arises, what about the cinemas of a lifetime? It should be displayed in mind that the prevailing circumstances are occurring due to the Pandemic.
The cinemas in the United States are assembling just 0.6% of what they did last year and that it is not an equivalent structure.
Nobody knows how long this pandemic situation will take to resolve. But, contracts like AMC and Universal, which have approved that the latter’s films.
It only has a distribution window in the cinema for 17 days. That are associated with the usual weeks, and it says that for this could remain forever.
However, the strategy of streaming all films like this will have a significant impact on the ecosystem of the cinemas.
Movies that want to earn more than 1,000 million at the box office have a very stressful time doing so if it is not with a screening when everything turns to normal.
The descriptions that several critics have made for Mulan are clear. You need at least 1 in 10 Disney Plus subscribers to purchase the movie through the service to recover the investment, a figure that appears moderately crazy. Happily for Disney, the film’s theatrical release in China makes their gamble far less risky.
But that does not stop the situation for theaters from being crucial for a change of power.
With Disney, Warner and Universal using over half of the world box office, and all with their own or associated streaming platforms where they can accumulate between 80 and 100% of the income.
Now all Studios have a point of power unparalleled since the monopolistic stage of the fields in the 1950s. It could serve as stress for theaters to overcome their window of exclusivity in a couple of weeks, and it’s already starting to happen.